Connecting Indian Capability With Global Opportunity
INDUS CIRCLE is a B2B sourcing and market-development platform connecting professional buyers with selected Indian manufacturing capabilities across hospitality, wellness and lifestyle sectors.
Experience behind INDUS CIRCLE
Prithika P.
Founder / Director
INDUS CIRCLE grew out of practical, hands-on experience across manufacturing, supplying, procurement, hospitality, wellness and institutional business. Prithika brings over 17 years of experience in strategic planning, stakeholder management and cross-sector program coordination, spent understanding what sophisticated corporate, hospitality and luxury buyers actually expect from a sourcing partner.
That experience revealed a recurring problem: finding a manufacturer is easy. Finding the right manufacturer — one who can consistently meet a buyer's quality, specification, commercial and delivery requirements — is considerably harder. That gap became one of the foundations for INDUS CIRCLE.
She founded AVA Skin Care Pvt Ltd (parent of the LAVAL wellness brand) in 2013, and earlier led the Indian market launch of the luxury skincare brand THANN as Director of THANN India. Her work has taken her across more than 30 countries engaging with hotels, spas and wellness operators. She has also served as an International Consultant to the Ministry of Health, Republic of Uzbekistan (Center of Traditional Medicine), and most recently as Senior Manager at the National Culture Fund, Ministry of Culture, Government of India, coordinating public-private and government partnerships.
From manufacturing to institutional supply
The experience developed through LAVAL — INDUS CIRCLE's sister business in product manufacturing — included first-hand exposure to product development, manufacturing, quality control, packaging, institutional supply, buyer expectations, hospitality requirements, vendor processes, corporate procurement and premium and luxury positioning.
This background gives INDUS CIRCLE a practical understanding of what happens before, during and after a sourcing order — not just how to place one.
Having ourselves operated as a manufacturer, supplier and buyer, we understand the challenges on all three sides of the sourcing relationship.
Experience Across Leading Organisations & Hospitality Brands
Our experience has been shaped through previous work across corporate, luxury hospitality, healthcare, wellness and lifestyle environments.
Experience developed through the founder's and LAVAL's previous engagements. Brand names and trademarks remain the property of their respective owners.
Why our experience matters
Manufacturer Experience
We understand production realities — MOQ, customisation, sampling, costing and manufacturing limitations.
Supplier Experience
We understand quality expectations, documentation, deadlines, communication and institutional procurement requirements.
Buyer Experience
We understand the frustration of identifying suitable suppliers, comparing specifications, managing samples and maintaining consistency.
Hospitality & Luxury Experience
We understand that hospitality and premium businesses require more than a product — they require consistency, presentation, functionality and dependable execution.
Why INDUS CIRCLE
INDUS CIRCLE was created to bridge the gap between India's manufacturing capabilities and professional buyers who need a more structured sourcing process.
Our objective is not simply to produce long lists of suppliers. Our role is to help buyers identify suitable manufacturing capabilities based on their actual requirements, and to facilitate a more organised sourcing process from there. See how our sourcing process works in detail.
INDUS CIRCLE — India Sourcing. Simplified.
Privacy & Integrity
INDUS CIRCLE sits between buyer and manufacturer so that both sides can operate with confidence. Supplier identities and factory details are never published publicly, buyer commercial information is shared only as needed to progress a specific requirement, and registration on either side is reviewed — not automatic. This is a deliberate operating principle, not a marketing line.
INDUS CIRCLE is an initiative of Lalitha Venturez LLP.